One out of every six minutes of total global time on the internet, someone is on Facebook. If you throw in Instagram (owned by Facebook), it's one out of every five. Let that sink in for a second. Twenty percent of TOTAL INTERNET USAGE in the WORLD is either on Facebook or Instagram.
That is such a huge number that it makes sense to get better at it to improve our businesses. I’m not an expert by any means of social media.
BUT, I probably have invested more money and time than a very high percentage of real estate agents.
I spend about $1,500 every month now on Facebook ads. Not including the roughly $40,000 to $45,000 I’ve spent on these ads in the past, between Facebook monthly coaching and other courses relating to FB, I've probably invested about $55,000.
When I posted earlier about giving you a PRO-TIP to increase your engagement on social media, I later realized that I can’t just give you an answer in a post. It would be too long and it would probably be better in a blog.
Anyone can get a bunch of likes on their posts every once in a while. But not that many people can get 100 plus comments on their posts.
Let's start with some basics on this post that will turbo-charge your engagement right away. You need to have the right mindset when you are posting. You aren’t just wasting time on social media. This is a very important part of your job.
Not all posts that you write are necessarily done for engagement. So this doesn’t apply to those. An example would be making comments while watching a sporting event on tv or talking about a meal that your wife or husband just made for you. You can make those posts go viral, but usually, that's not the purpose.
For the posts that you want much more engagement on, make sure that you have 30 to 45 minutes available of free time after you post. If you don’t, then don’t post. This is crucial.
Since Facebook only shares your posts with a small percentage of your FB friends, the more engagement immediately after your post, the more people will see your post thru their newsfeed.
So here is the pro-tip to increase your Facebook engagement tremendously! When you are doing this, please don’t be fake. Be genuine. This is just as important as what I’m about to tell you.
When someone comments on your post, click like (love, laugh, wow, or cry) to their comment. After you do that, make sure to comment back to EVERY SINGLE one of those person’s comments.
I’m not going to explain the dynamics why this works so well. I just want you to get in the habit of doing this.
Here are some posts that I did in the past. Try using one of these today and do what I taught you and please post in the Mastermind to let us know how it went.
Another great one is to ask your friends how many browsers or tabs they have open on their computer. (The posts above are from last year.)
The reason you do these types of posts is to have more of your Facebook friends see your posts. Many times when people look at your posts, they will scroll down your page and see other posts. This will help you reconnect with many people that haven't seen you socially in a while. I’m looking forward to seeing your comments on how your posts went🙂